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3-Photoshop: Branding, Marketing, Photos, Fine Art and Fun Class

$40.00

Photoshop, the granddaddy of all photo and graphics programs. There’s a reason Photoshop is one of the oldest, most beloved software. Many more options than in most other programs.

Plus it works seamlessly with Lightroom, making these the perfect imaging software pairing since peanut butter and chocolate. Or PB & J. Or milk and cookies! Yes, that yummy.

Description

Photoshop

  • Has a FALSE rep of being hard.
  • I ONLY teach the tools needed to make the images you see here.
  • See how best to create effective compelling, memorable storytelling images from a real working artist who makes the complex be easy!
  • Watch as I show and explain practical, actionable projects anyone can do!
  • Save hundreds of frustrating hours to figure this out.
  • Plus art concepts and color theory which turn your images from meh to WOW!
  • Works seamlessly with Lightroom
  • Perfect imaging software pairing since peanut butter and chocolate. Or PB & J. Or milk and cookies! Yes, that yummy.
  • Alternatives like Canva and Elements are fine for what they do.
  • Even if you are a dedicated Canva user, you can pick up lots of cool info which will help you in Canva or other programs.
  • Nothing does what Photoshop does. You’ve been warned.
  • I am so tired of seeing boring, blech, meh  photos on Instagram.
  • IF you don’t create stunning, compelling images, you will be lost in the vast sea of photos on IG and elsewhere

 

  • Check out the Slider beneath or scroll/tap Detailed Class Info below the slider.
  • Do not freak out if it looks hard or too much to learn.
  • Only learn what you need or want now. Come back later. Or not. 

Pshop1-Intro-Tools-40-JennyLensMFA

  • Photoshop opened the door to all the great digital images you see everywhere.
  • Its interface, tools and techniques can be overwhelming for many.
  • Let’s look at the tools you will find most useful for photos, social media, products and more.
  • Plus a quick comparison to Canva, a great online program for those on the road or for simpler, smaller images.
  • Both are great programs.
  • See why many use Photoshop. Let’s start with Tools overview.

Pshop2-Interface-Prefs-Menu-20-JennyLensMFA

  • Let’s discover best how to customize Photoshop, with the tools and menu items you use the most.
  • Explore Preferences and various Menu items.

Pshop3-Color-Hue-Saturation-20-JennyLensMFA

  • Photoshop’s color tools are powerful.
  • Their Color Picker looks confusing, but very easy to use.
  • Learn about color from a trained artist. How to confidently and joyfully use and play with colors for better results.
  • Online color tools are limited when working with your images and/or clip art.
  • Plus using Hue/Saturation tool.
  • Ya wanna know how artists use color? Ask a trained artist. Not too techy, but a few helpful tips.
  • The BIGGEST issue I see online is confusing color and fugly sites.
  • We simply are not taught art in school!
  • Too many marketing and branding pros mislead and confuse people about color and design.
  • If you find a color wheel with green next to red, danger, Will Robinson! Top of Google search for me. Ah, no, red and green are opposite the color wheel. This makes a difference!
  • Being able to use Photoshop’s color picker tool is fun, empowering and productive.
  • Looking to online color palettes are decent places to start.
  • But useless when choosing and using colors too often.

Pshop4-Actions-Brushes-Saving-19-JennyLensMFA

  • Actions: learn how to create a shortcut list to save time and energy.
  • Saving, exporting, rotating and more tasks can easily be automated.
  • Overview of brushes beyond typical paintbrushes.
  • Plus saving as JPG vs PNG, pros and cons of each.
  • Using correct file formats matters.

Pshop5-Levels-Creative-Color-Manipulation-37-JennyLensMFA

  • Creative color, including grayscale images, relies on understanding Values.
  • All images have underlying white/highlights, midtones, and black/shadows aka values.
  • See how easily you can improve or change images using Levels.
  • Vital concept and tools.

Pshop6-Saturation-Hues-Selections-30-JennyLensMFA

  • More Hue/Saturation for creative work.
  • Plus introduction to making selections.

Pshop7-Tees-Collages-Rulers-Text-20-JennyLensMFA

  • Creating collages for social media, promos, products, blogs/sites is a fun and essential skill.
  • Includes using Ruler, resizing or transforming an image size or rotation.
  • Plus using text.

Pshop8-PrintPrep-30-JennyLensMFA

  • Watch as I take a brownish, huge scan of my beloved “Screamers on the Bus Bench” photo and prep it for collectors, museums, galleries and publishing (books, mags, docs, etc).
  • Levels, Transform/Resizing, using Rulers, and more for this easy, fast process after you know previous individual tools and techniques.

Pshop9-Textures-Layering-ClipArt-Brushes-17-JennyLensMFA

  • Quickly add textures, combine photos and/or clip art, with Image Brushes and Photoshop’s Layers and Blending Modes.
  • Previous lessons enable you to quickly turn photos and clip art into memorable art.
  • Helps develop YOUR style and branding identity.
  • Fun and fast!

Pshop10-Composite-Clip-Art-Type-Layer-Effects-SeaFoam-15-JennyLensMFA

  • Explore Layer FX, drop shadows, bevels, embossing and more.
  • Combine licensed clip art to quickly create a memorable image.

Pshop11-Type-Textures-Retouching-Layers-Orchid-14-JennyLensMFA

Combine photos, textures, and text using layers and retouching tools for memorable social media, marketing, promo or graphic art.

Pshop12-Layers-Text-Images-Textures-Color-TanBluOrangeText-23-JennyLensMFA

  • Create readable text images.
  • Explore various color options.
  • No excuses for images with messy, unreadable text.
  • Instead, make a powerful, memorable impact with color, textures and text.

Pshop13-Saturate-Dodge-Burn-Retouch-Products-31-JennyLensMFA

  • Fine tune your photography or other images.
  • This lesson focuses on products.
  • Use Saturation tool, not the menu as earlier. Dodge (lighten) and Burn (darken) areas in Highlights, Midtones and Shadow areas.
  • Learn to quickly Pump Up colors to make your products or images look rich and enticing.

Pshop14-Vintage-Images-Frames-18-JennyLensMFA

  • Easily take color image and turn it into a sepia-toned vintage looking image.
  • Add vintage frame and resize it.
  • Resizing the frame is a technique I created for my work.
  • Not saying I’m the only one, but I’ve never seen nor read about this anywhere.
  • Often frames don’t work with an image.
  • The shapes or proportions are off.
  • Easily turn something new into something old using tools and menu items learned in earlier lessons.

Pshop15-Watermarks-Why-How-30-JennyLensMFA

  • The MOST important class of all! Learn WHY and how to watermark your images.
  • Watermarking helps drive customers to you.
  • Protects your work better than orphaning it without any watermark.
  • Easy too.

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